In The Press

Clean Origin is what happens when three deeply-embedded jewelry industry executives put their heads together to create a business aimed at the future of the jewelry market—Millennials and GenZ customers.

Clean Origin sells the jewelry Millennials and GenZs want–lab-grown diamonds—the way they want to buy them—online—and at lower prices—more bling for the buck.

Whether you're proposing to your partner, looking for the perfect Valentine's Day gift for your spouse, or treating yourself to a seriously special, well, treat, at some point in your life, you're probably going to buy a diamond. And as a diamond is one of the physically smallest, yet highest-priced items you can buy, the purchase isn't to be made carelessly.

Even the most minimal among us appreciate the artistry behind a piece of fine jewelry; it’s expressive and personal. I don’t have a lot of jewelry, but every piece has a story, and it’s incredibly important to me that my pieces are made by well-paid artisans and of ethically sourced materials. So, that pretty much means I stay away from diamonds entirely.

Since then, I’ve learned that this lack of transparency isn’t just with that one brand. This is the risk we take whenever we buy “ethically-sourced” diamonds from any company. The unfortunate truth is that even if these brands try really hard to be as transparent as possible in the origin of their diamonds, they still have to blindly trust someone, somewhere along the way. There’s just no way to truly know. And when transparency is the biggest selling point for conscious diamond buyers like you, this is a real problem.